Hi, I'm Ahnis Fraga.
A Human-centered AI Service Designer
& Digital Transformation Strategist.
Hi, I'm Ahnis Fraga.
A Human-centered AI Service Designer
& Digital Transformation Strategist.
Hi, I'm Ahnis Fraga.
A Human-centered AI Service Designer
& Digital Transformation Strategist.
Summary
User Experience (UX) & Product Design
I design human-centered digital experiences that balance empathy with efficiency.
Skills: Wireframing • Prototyping (Figma, Principle) • UI Systems & Interaction Patterns • Accessibility • Inclusive Design • Usability Testing
AI-Driven Design
I specialize in translating complex AI concepts into intuitive, trustworthy user experiences.
Skills: Human–AI Interaction • AI Workflow Design • Prompt & Data-Driven Design • Ethical AI Principles • Intelligent Prototyping
Design Strategy & Leadership
I bridge strategy and creativity to align user needs, business goals, and technology.
Skills: Design System Management • Journey Mapping • Stakeholder Engagement • Design Ops • Mentorship • Facilitation
Innovation & Transformation
I help organizations build experimentation cultures and storytelling frameworks that inspire change.
Skills: Service Blueprints for SaaS • Storytelling for Change • Rapid Experimentation • Design Thinking Leadership
Moving Users' Inputs From...
Command Based to Intent Based
Moving Users' Inputs From...
Command Based to Intent Based
Work Experience
2022-Present | Ericsson AB — Service Design Manager, Human-Centered AI Design
2018-2022 | Kind App (Health Tech) — Digital Strategist & Performance Marketing Manager
2011-2022 | Rio de Janeiro City Hall (IPLANRIO) — Head of Digital Transformation & Innovation
Education
- 2022–2024 | M.A. Teaching & Learning in Higher Education, Malmö University
Thesis: Rethinking digital space in online programs with Empathic AI to foster inclusion and connection.
Interests
I'm deeply fascinated by the ever-evolving world of technology. I spend a significant amount of time exploring new tools, frameworks, and methodologies that can enhance people's agency by using digital services. Whether it's learning about the latest trends in artificial intelligence, experimenting with cutting-edge design principles applied, or staying updated on design practices, I thrive on integrating the latest technological advancements and balancing with people's experience into my projects.