Hi, I'm Ahnis Fraga.
A Human-centered AI Service Designer
& Digital Transformation Strategist.
Hi, I'm Ahnis Fraga.
A Human-centered AI Service Designer
& Digital Transformation Strategist.
Hi, I'm Ahnis Fraga.
A Human-centered AI Service Designer
& Digital Transformation Strategist.
Human-centered AI design strategist
How I started building connections through curiosity and creativity
"I would like this outcome please."
Design to change user from
Command Based to Intent Based
How might we help employees easily find and use the right information?
User moved from managing +30 Excel files to a centralized and automated ledgers' publishing solution
Summary
User Experience (UX) & Product Design
I design human-centered digital experiences that balance empathy with efficiency.
Skills: Wireframing • Prototyping (Figma, Principle) • UI Systems & Interaction Patterns • Accessibility • Inclusive Design • Usability Testing
AI-Driven Design
I specialize in translating complex AI concepts into intuitive, trustworthy user experiences.
Skills: Human–AI Interaction • AI Workflow Design • Prompt & Data-Driven Design • Ethical AI Principles • Intelligent Prototyping
Design Strategy & Leadership
I bridge strategy and creativity to align user needs, business goals, and technology.
Skills: Design System Management • Journey Mapping • Stakeholder Engagement • Design Ops • Mentorship • Facilitation
Innovation & Transformation
I help organizations build experimentation cultures and storytelling frameworks that inspire change.
Skills: Service Blueprints for SaaS • Storytelling for Change • Rapid Experimentation • Design Thinking Leadership
Work Experience
2022-Present | Ericsson AB — Service Design Manager, Human-Centered AI Design
As a Service Designer Manager focused on Human-centered AI Design, my responsibilities include:
- Lead the design of AI-powered workflows that embed transparency, accessibility, and inclusion across global enterprise systems.
- Co-created AI-first employee journeys, improving information findability by 80% through automation and intuitive interaction patterns.
- Applied the Ericsson Design System (EDS) to scale consistent design patterns and interaction models across teams.
- Facilitate global workshops and mentor leaders on design-driven empathy, connecting research, engineering, and strategy to foster an AI-first design culture.
2018-2022 | Kind App (Health Tech) — Digital Strategist & Performance Marketing Manager
During my jouney together with this startup, I gained hands-on experience in performance marketing, working alongside a team of great professionals. My key contributions included:
- Designed personalized digital engagement journeys in mental health, increasing user engagement by 82% and conversion by 76%.
- Collaborated with psychologists to prototype inclusive learning experiences, improving user trust and accessibility.
- Implemented automation and personalization frameworks, achieving 60% efficiency gains while maintaining an empathetic, human tone in communication.
- Merged data, design, and empathy to translate complex behavioral insights into meaningful, human-centered digital experiences.
2011-2022 | Rio de Janeiro City Hall (IPLANRIO) — Head of Digital Transformation & Innovation
As head of innovatuon and digital Transformation focused om mobility and city operation working alongside with Rio de Janeiro Operation Center (CORio)'s team, my responsibilities included:
- Directed Pitch Rio, a civic innovation program uniting citizens and entrepreneurs to co-create improved municipal digital services.
- Led a 28-person multidisciplinary team delivering data-as-a-service solutions for the Rio 2016 Olympic Games, enhancing real-time responsiveness and accessibility.
- Coordinated the Urban Mobility Innovation Services (UMIS) collaboration between Brazil and Sweden, advancing public service innovation through design and technology.
- Championed a culture of co-creation and digital transformation, fostering transparency and citizen participation in urban innovation.
Education
- 2022–2024 | M.A. Teaching & Learning in Higher Education, Malmö University
Thesis: Rethinking digital space in online programs with Empathic AI to foster inclusion and connection.
Interests
I'm deeply fascinated by the ever-evolving world of technology. I spend a significant amount of time exploring new tools, frameworks, and methodologies that can enhance people's agency by using digital services. Whether it's learning about the latest trends in artificial intelligence, experimenting with cutting-edge design principles applied, or staying updated on design practices, I thrive on integrating the latest technological advancements and balancing with people's experience into my projects.
